The woman behind the words
“You may tell a tale that takes up residence in someone’s soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows what they might do because of it, because of your words. That is your role, your gift.” – Erin Morgenstern
Yo, lovely! I’m Cassandra Lane.
You can call me ‘Cass’. I’m the word nerd and creative copywriter here at Wild Spirit Co., a boutique copywriting agency based on the sandy beaches of Sydney, Australia.
I started my career as an IT journalist (but fell asleep), then played in roles from corporate coffee-grabber through to head honcho communications manager. I’ve got nine years of word nerdery tucked into my yoga tights and I’ve trained in neuromarketing, consumer psychology and marketing strategy.
These days, I happily spend my time drinking copious amounts of hot chocolate and fist-bumping with cool af women like you from across the globe that want words that woo and copy that converts.
But the best part of my story isn’t actually about me … it’s about you.
A start-up ready to build a website that guarantees your success.
An established biz ready to makeover your brand and take things to the next level.
An established biz launching a new offering.
You’ve got the goods and have talent to spare. You’re not messing around. You’re ready for words like ‘sold out’, ‘booked out’ and ‘fully booked’ to velcro to your business.
So you pour everything you have – money, time, cheetos – into making that dream a reality. And then the time comes that you’ve been dreading:
Writing your own web copy.
Sure, at first glance it might seem easy enough.
They’re just words on a page after all.
But choosing the right words to fully communicate your value and articulate your expertise? Yeah, that’s a little harder.
So you sit and you daydream and you yawn and you watch reality TV and you eat more cheetos and you do anything but write your own web copy because it’s really fricken hard.
Which brings you here, with me, right now.
Maybe someone has recommended me, maybe you’ve stumbled across an article I’ve contributed elsewhere or maybe the Google gods brought you to my doorstep.
In any case, you’re searching for somebody to extract the value of your business and weave it into words that’ll charm, compel and sell.